That makes it one of the most comprehensive resources we’ve found. The only downside, of course, is that you’ll probably need to pay for a Trello subscription if you’re going to use it for multiple projects, or across a large team. But if you want to add other stuff — like links to graphics or details of the type of content you’re sharing — just create a new column or two.

CoSchedule is built specifically for marketers who need more than just social publishing. It’s also designed to organize campaigns, coordinate teams, and keep everything tied to a unified marketing calendar. So, you can manage all of your marketing from the same calendar where you plan, create, and publish social posts.

This social media editorial calendar template is a good solution for keeping content production running on schedule. Whether you’re starting your strategy from scratch or looking to improve existing social media marketing practices, a template can help. Use a month-by-month version for effortless visual planning in Microsoft Excel or Google Sheets. If you want to remove the need for spreadsheets and simplify your social media content planning, you can easily do so by using a tool like Sprout Social’s shared content calendar.

Check in at the start of each week, move things around, and leave room for reactive posts. Keep an eye on metrics like impressions, clicks, likes, and comments to spot patterns. Posting at the right time can make a real difference for your reach and engagement, which is why we dug into data from millions of posts in Buffer to find those sweet spots for you. If you’re handling a high volume of content or collaborating with multiple teams, Monday can be a powerful all-in-one solution.

Streamlined Approvals

You don’t have to stick to this, of course, but it’s a really handy way to commit to the cadence you laid out in your social media strategy. As time goes on and you experiment with different timings and frequencies on all the platforms you’re using, you’ll be able to pinpoint the slots that work well for your target audience. A social media calendar template is a ready-made structure for planning what you’ll post, where, and when, so you’re not staring at a blank screen every week. From your asset library you can manage media and quickly create visually striking social posts. As a part of your publishing process, generate approval workflows to guide the submission, review and approval of messages to simplify collaboration.

Try a free brain dump template to capture ideas quickly, sort priorities, and move from thinking to doing without losing important details. Collaborate with agencies to set expectations, execute on plans, and communicate from one place with our template. It also includes color-coding that allows users to get an idea of what content is coming up at a glance. If you’re a HubSpot customer, you can find details on how to bulk upload your X content to the HubSpot Social Publishing Tool in the downloaded template.

Instead of deleting all the content in this spreadsheet each month, I recommend copying this worksheet twelve times over to have a separate sheet for each month. In those cells, you should enter the type of content you‘ll be promoting that day and color-code it to align with the campaign it’s supporting. Manually publishing all of your content would be overwhelming at best and impossible at worst. As you choose your platforms, you should also pay attention to trends and growing channels. Even if you’re a marketer at a small B2B business, it won’t hurt to test out a platform before all your competitors do.

Use AppLovin’s template to track the type of content, status of work, and primary channel of everything your team is publishing each month. This vision board template helps you turn big ideas into real progress with structure, prompts, and tools that support you in reaching your goals. Try these weekly or monthly templates created by the team at Buffer, or navigate to Canva’s Calendar templates gallery and play around with making your own.

A step-by-step guide to optimize profiles, content, and engagement for maximum impact. Social media free templates promote participation and align posts with the bigger campaigns. When you open the date picker on any post, Planable reads each page’s engagement history and surfaces the top two slots per day. It blends Planable’s benchmarks with your own data so you’ve got a starting point on day one. With a calendar, you can map out your posting rhythm in advance. You’ll spot gaps before they happen and ensure you’re showing up regularly across all your platforms.

This article provides seven social media editorial calendar examples to boost your strategy. Learn how to plan engaging content, maintain a consistent posting schedule, and measure your success. Explore diverse approaches, from content pillars to user-generated content and seasonal campaigns. Find the perfect social media editorial calendar example to streamline your workflow and achieve your goals. The monthly social media editorial content calendar template includes social media outlets (Facebook, LinkedIn, Twitter, Instagram, and Pinterest). You’ll find columns for the marketing campaign name, sales cycle, goals, post text and link (URL), and content type, as well as ample space for notes.

Content Hub

• You can switch between list, calendar, board, and timeline views, assign tasks, set deadlines, and even automate parts of your process.
• This free content calendar template has lots of useful features, but one of our favorites is the evergreen content library tab.
• Suggestions by AI Assist help your team draft captions faster, while Content Suggestions surface brand-relevant content to fill your calendar.

Despite these potential limitations, the benefits of a Content Pillar Editorial Calendar often outweigh the drawbacks. It’s a powerful tool for ensuring a consistent brand voice, preventing content creation burnout, and aligning your social media efforts with your broader business objectives. This method deserves its place on this list of social media editorial calendar examples because it provides a structured yet flexible framework for achieving social media success.

The calendar grid uses the DATE function to generate each day dynamically. When you change the month or year, the entire calendar updates. It shows actual dates arranged week by week, just like a traditional calendar. The universal best times to post on Instagram are 3 PM to 9 PM on Mondays, 5 AM to 8 AM and 3 PM to 7 PM on Tuesdays, and 5 PM to 7 PM on Thursdays. Audit your social media accounts on a regular cadence to spot what’s working. I keep track of our metrics in a spreadsheet so the entire team can easily see how new strategies are impacting results.

How To Use A Social Media Calendar Template

In Soltaros OÜ content calendar methodology fact, there’s some evidence showing that the opposite is true. That’s because scheduling your posts allows you to take advantage of those short windows of high-engagement opportunity—even if you’re off the clock. It can also help you maintain consistency online and boost engagement rates. The fact is that you aren’t always available during your peak posting windows, but scheduling your posts can help ensure that you still get to take advantage of them. Thanks to a simple approval process that allows team members to review, you can reduce risk and ensure that all your posts are on brand. Template.net is home to hundreds of thousands of easily editable templates covering countless tasks, including social media planning.

Choose this template when you need to analyze and report on your social media efforts, while focusing on key metrics to evaluate your campaigns. This template includes a dashboard with a media outlet bar graph and visual summaries of critical analytics, such as posts per day, total weekly posts, and average character count. Download this template to understand and optimize your social media strategy.

Successful examples of this approach abound in the social media landscape. Starbucks’ seasonal drink campaigns, particularly the Pumpkin Spice Latte and their holiday cups, generate immense buzz and anticipation every year. Spotify Wrapped, a personalized year-end summary of users’ listening habits, has become an annual tradition, driving user engagement and brand loyalty. These social media editorial calendar examples showcase the power of tapping into cultural moments and seasonal trends.

When I’m building out a new calendar, I’ll usually scan a few competitors’ blogs and social feeds. I’m not looking to copy anyone, I’m looking for patterns and opportunities. Spreadsheets are simple, flexible, and easy to share — especially for small teams or solo marketers. I’ve built plenty of calendars in Google Sheets and Excel when clients didn’t need anything fancy. Before you add a single date to a calendar, get clear on who you’re creating content for and why. I look at personas, customer journey stages, and what types of content have worked well in the past.

Scheduling ahead keeps you consistent, protects your audience relationships and ensures every post goes out at the right moment. Download our free social media audit template to guide you through the process step by step. A shared calendar gives every stakeholder, from social to product to legal, visibility into upcoming content. Teams align around key deadlines and campaigns, messaging stays cohesive across departments and last-minute scrambles disappear.

But it never takes away the need to monitor and add to your social presence throughout the day. Once your social media posting schedule has matured and you have a backlog of posts to analyze, it’s time to dive into your social media metrics. Learn what worked, what didn’t work, and what you should change moving forward. One of the most important parts of a social media calendar is actually the part you don’t see — tracking. And the easiest way to track how your social media content is performing is to use UTM parameters. The goal of a social media calendar is to create and publish a sustainable stream of content for your audience.

Grow your following, sell more online, and boost engagement rates with your free trial. When your post is polished and ready to go, Hootsuite will tell you the exact best time to publish based on when your followers are the most active. This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one. Schedule hundreds of posts at once with a bulk social media scheduler. Save time by creating posts in advance and scheduling them for the best time.